Personal project // Side hustle
Patriotism and activism have always been extremely strong in Poland’s capital, with the number of organised protests growing higher every year. Today Warsaw is a robust, vibrant and fast developing city. But this great capital has a dirty secret – one of the highest air pollution levels in Europe.
LOGO DESIGN / BRAND GUIDELINES / STRATEGY /
ART DIRECTION / PRODUCT DESIGN
Wawabike uses Warsaw’s activist spirit to fight devastating air pollution. It’s a first bike hire scheme that allows you to support your chosen cause while pedaling. Drawing its branding directly from the city’s identity, Wawabike celebrates its residents’ commitment. Hop on and cycle for a better Warsaw!
Clean air colour scheme + Warsaw Mermaid +
Polish neon heritage
Easy to navigate and personalise app. Track your progress, pick your favourite charities, unlock your bike directly from the app.