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Bluespier

Clanwiliam

I was the lead designer on a new website project for Bluespier. The brand needed to be refreshed to be succed in the digital space. 

BRANDING / UX / UI / USER JOURNEYS / WEBSITE DESIGN

A member of the Clanwilliam Group, Bluespier collaborates closely with NHS Trusts and healthcare professionals to optimise financial, clinical, and operational efficiency in crucial hospital departments. Their software, Bluespier Software, is utilised by over 60 NHS and private hospitals, enabling them to streamline the management of theatre lists, trauma cases, emergency departments, anesthesia, preoperative assessments, and stock control.

building plan

Bluespier's website wasn't reflective of their status as a leading healthcare innovator. The user interface was confusing, the visuals forgettable, and the message wasn't clear. This disconnect between their online presence and their cutting-edge solutions was a major hurdle.

building plan
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