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Digital campaigns
International Olympic Committee
Original Series campaign
Original Series are programs produced by OC showing all things Olympic. From the struggles and trials to successes of the athletes. Covering every part of the games from technology through fashion to terminology.
Sporting Moments campaign - NBA Finals 2018
New campaign concept proposed to Olympic Channel by VML to look at ways of capitalising on buzz and traffic that occurs during key sporting events outside of the Olympics.
Generic and content specific adverts will direct the audience to the relevant content on the Olympic Channel.
Media channels:
Facebook
Twitter
Insta stories
Snap story
International Federations Toolkit
Campaign for all winter and summer IF to be displayed on their sites. Connects to the sport main site on the Olympic Channel.
The idea was to identify the core DNA of the sport and present it using three words. The CTA emphasises on the full coverage the channel provides.
Media channels and deliverables:
Facebook, twitter, 7 gda sizes
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