Hong Kong Ballet

CLIENT: Workshop project

Workshop with Merchant Cantos (London based studio behind the original HK Ballet identity).


Brief: In groups of 3 design your version of HK Ballet identity.


We were provided with pages of research explaining what HKB was aiming to achieve through its new identity.

Some of the insights included:

distinctly Hong Kong, attract new (young) audience, raise the profile of dancers, be dynamic, ever changing, express motion.



We decided to include Chinese heritage whilst exploring the calligraphy as well as the city skyline to make the identity distinctly HK. Wanting to appeal to younger audience we designed a logo with an animated brush stroke which brings motion to the city inspired capitals HK.

© 2023 

Dominika Gemra



My name is Dominika, I am a recent Graphic and Media Design graduate at London College of Communication, University of the Arts London.

I am passionate about sustainable, human-centred, problem-solving Design for Change. Always love to meet new interesting and passionate people.